Scott Choppin - Interview Whitney Sewell Podcast
"We’ve always been encouraged to ﬁnd the demographic that is seeking to be in [urban] locations. In 2000, when we started the company, it was Gen-Xers who wanted to live in cool downtown locations that are urban loft[s]. That was sort of the start of it. Then it’s evolved from there to millennials now are attracted to that product space....now, what we’ve focused on is existing [working] family groups that are already here in the urban location and serving them with a new type of housing that facilitates their lifestyle.
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