Rightsizing Your Project - Multifamily Real Estate Development
Many times when real estate developers set out to begin their own company, they seek out the absolute largest projects they can. This escalating ladder, though, can quickly get out of control. In this video, Scott Choppin, the CEO of multifamily real estate housing company Urban Pacific, discusses how his company ultimately found a method to isolate more appropriate development project sizes and how they achieved success as a result.
From this video:
Scott: The story of our company and the story of many developers is one of going for the biggest possible project as soon as possible. And I've done that. And I found it to be incredibly stressful. Things get broken, relationships get broken, deals get broken. And so when we created the idea of UTH and created the innovation of UTH, I wanted to be very rigorous and disciplined in growing the system that would be required to ultimately make it successful in a scaled like format. And so we purposely went small.
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